We spent three years inside agencies watching founders pay for "improved visibility" and "brand authority" — numbers nobody could tie to a single sale. So we rebuilt the process from the ground up around one metric that can't be spun: organic revenue.
Every engagement now runs through the same four systems — audit, framework, deployment, reporting — so results are repeatable instead of lucky. 200+ brands and 1.5M+ organic sessions later, the model hasn't changed. Only the scale has.
2021
Two founders, one spreadsheetStarted auditing agency reports on the side — found the same gaps in every one.
2022
The Advanced SEO Framework™Codified the audit → keyword → content → authority process into a repeatable system.
2023
Search Console-first reportingReplaced vanity dashboards with live, source-of-truth ranking and revenue data.
2025
200+ brands, one guaranteeRolled out the 30–90 day ranking guarantee once the model proved itself at scale.